Regional Customer Marketing Lead


medical device pharmaceutical food industry

About this job

  • Industry: Pharmaceutical
  • Area of expertise: Clinical
  • Location: Ontario

What is required?

  • Hours per week: 40
  • Education level: Academic Bachelor
  • Closing date: Saturday, 20 November 2021

About this role: Regional Customer Marketing Lead

About this role: Regional Customer Marketing Lead

IntroductionWe are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.  With more than 100,000 people in 100 countries, our client is transforming scientific innovation into healthcare solutions around the globe.
Do you want to be a key player at one of the largest pharmaceutical companies in the world at the most transformative time in the industry? We have an opportunity available for a Regional Customer Marketing Lead – Quebec.
The Rare Diseases Regional Customer Marketing Lead will provide territory specific strategic marketing and operational orchestrated customer engagement in line with the franchise overall business objectives. Reporting to the Franchise Head, this position will be responsible for defining and implementing FIND specific marketing strategies leveraging digital and innovative omni-channel tactics. Accountable for optimizing current and future digital integration of technology & digital therapeutics to elevate and drive early patient identification and pull through to testing.
This role will involve cross functional collaboration with Brand Marketing Leads, Medical Affairs, Medical Liaisons, Key Account Managers, and Stakeholder Relations Managers.   Working within regulatory and legal compliance guidelines, the role will support the strategic business planning process, analyzing and identifying opportunities and associated strategies for growth, evaluating internal opportunities for cross-franchise knowledge transfer and best practice sharing.  

• Classify clinical needs, goals, and constraints related to patient identification & care. Determine where gaps in operational efficiency and patient care exist and identify and present appropriate market development tools that align with assigned regions. 
• Increase overall awareness of our clients related rare diseases amongst suspect treat and refer stakeholders by engaging with physicians and relevant allied HCPs to raise diagnosis rates. Educate physicians and AHPs on diagnostic options, resources, procedures, benefits, and outcomes.
• Build customer engagement strategies and messaging plans at a segmentation level to enable tailored message delivery leveraging GLOCALLY derived digital and omni-channel resources. Drive demand generation and field marketing plans to support the clients patient find goals through the uncovering of new patient opportunities thus enabling the achievement of revenue objectives to grow existing base and acquiring new patients and rare disease treating customers.
• Own the regional strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation email campaigns, field events, industry events, webinars, and digital marketing initiatives
• Lead customer audits, consultancy sessions and field force market intelligence gathering efforts to develop deep regional healthcare, echo system and market understanding to inform customer personas and shape regional suspect, test and refer customer marketing strategy. 
• Lead needs assessment to identify and prioritize national/regional clinical management gaps (patient diagnosis, healthcare system dynamics, and treatment referral networks) from various sources (literature, Health Ministry, findings from various interventions, etc.) aligned to the therapeutic pillars and strategic priorities.
• Understand key referral networks and develop regionally specific resources to guide patient referrals to diagnosis-specific centers for excellence or treating HCP. 
• Develop and implement interventions documented in an efficient regional business plan. Execute a compliant, tailored strategy by applying business analytics, marketplace, and disease state knowledge. Identity focus accounts based on unmet patient need and align with brand and sales management to execute plans that will allow our client to improve the rate of rare disease patient early diagnosis treatment and outcomes.
• Contribute to Suspect/Test & Refer KOL development and management plan including the “new generation” KOLs by collaborating with Medical Science Liaisons to support non-treating HCPs who wish to develop understanding and capabilities to treat and manage patients living with a rare disease. 
• Efficiently lead projects and related budget and provide regular update and/or reports: Monthly budget update: actual, accruals, phasing, potential variances and recommended actions. Manage 3rd party (agencies, clinics, universities, etc.) efficiently.
• Lead activities related to planning and pre-launching of new products and offerings as it pertains to the strategic development of key Suspect/Test/Refer KOLs.
• Organize and complete all corporate and administrative responsibilities with high levels of efficiency, including compliance & legal training, expense reports and other assignments by established deadlines.



• University degree, preferably in Marketing, Business or Science • MBA an asset
• 10 years minimum of progressive pharmaceutical experience with 5-7 years pharmaceutical marketing experience continuously stretching to go beyond traditional ways of working • Relevant sale experience in a highly competitive market with demonstrated success in challenging the status quo in order to act for customers/patients.
• Experience in rare diseases is an asset • Experience in embracing new technologies to improve customer experience and outcomes (ie leveraging CRM and digital engagement platforms)
• French: Excellent knowledge • English level required: Excellent knowledge
• Approximately 10-30% of the time with occasional weekend travel • Field-based role where the individual must live within their defined region



What We OfferWhy work with Brunel? We are proud to offer exciting career opportunities from over 100 offices globally in 42 countries. Advancing your career takes time and effort – let us match you to your ideal position.

About Brunel

People in a meeting room

About Brunel

Brunel has a reputation for working with some of the best in the business. That’s what we continually strive for. Over 40 years, we’ve created a global network of interesting clients and talented individuals working together through a vast array of services.

Connecting Specialists to Pioneering Projects

How to apply

How to apply

If you meet the above requirements and would like to be considered for this role, please submit your interest using the ‘Apply’ button. Applying is quick and easy – just make sure you have the following documents ready to go:

  • Resume
  • Cover Letter (optional)
Apply now

Do you have questions?

If you have questions or would like to discuss the details of this role, please contact Sabrina Morris via the details below, quoting publication number:

Account manager

Sabrina Morris
Brunel Canada - Calgary

All fresh vacancies in your mailbox?

Sign up for the Brunel job alert

Look at our privacy statement

Other people also looked at